Our mailReach solution provides real-time and graphical reports that illustrate how your campaigns are performing. You could view email effectiveness, unsubscription and click-through rates, and modify your next email marketing campaigns to improve campaign.
Now more than ever, email marketing or email broadcast is playing the central role in business communication strategies and newsletter and e-mail campaigns are a proven way to stay in touch with existing clients and to recruit new clients.
However, some marketers do confuse email marketing with unsolicited mailings. There are two big differences in fact. Unsolicited mailings are sent to internet-users without their permission on it. The email addresses often are collected illegally from different forums, guest books, and on-line billboards with a low protection quality. Unsolicited mailings also do not contain any information the receiver is interested in.
We therefore always encourage our clients to incorporate an opt-in email management approach as part of their web development process in order to build up their own valuable email data list. Although this could take some time to build up a meaningful subscriber number, but surely it is a more effective way than buying email addresses.
The problem with newsletter and e-mail marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming. Our intelligent email marketing system, mailReach helps you to eliminate all the toil, the tedium, and the hassle of publishing and managing an e-mail and newsletter campaign.
In fact, dispatching the large quantity of emails safely is only part of the picture of your email campaign. Our mailReach solution provides real-time and graphical reports that illustrate how your campaigns are performing. You could view email effectiveness, unsubscription and click-through rates, and modify your next email marketing campaigns to improve campaign performance.